Off the heals of their self titled debut EP, Bring the Hoax are back with 6 new songs to round out what will become their debut 10 song LP, set for release on May 12, 2023 via one of my favorite labels, Lövely Records. If you're unfamiliar with Lövely Records, they're currently putting out some of the best 90s inspired indie rock, mostly out of Sweden, with a roster heavily influenced by the likes of fuzzed out guitar fueled rock of Husker Du, Sugar, Dinosaur Jr, Pixies along with bands paying tribute to the 90s Swedish underground scene, with bands like Starmarket, Him Kerosene, KVLR and the likes. The roster already includes the incredible Sweet Teeth and Statues (both from Sweden), both who have records you should check out immediately, the former releasing one of my favorite albums of 2022 and the latter releasing their upcoming 3rd LP this spring. Bring the Hoax are another welcome addition to new albums dropping on Lövely Records, and steer more in the 90s melodic alternative indie/rock / power pop lane, with influences from bands like Dinosaur Jr,, Sugar, Smashing Pumpkins, Built to Spill, The Lemonheads, and Sonic Youth. Check out the album announcement below and make sure you listen to this album when it drops.