Sugar Share New Single “Keep Looping”

Sugar have shared a new single, “Keep Looping,” the latest new material from the reunited alternative rock trio of Bob Mould, David Barbe, and Malcolm Travis.

The track follows the band’s recent singles “Long Live Love” and “House of Dead Memories,” continuing Sugar’s first run of new songs in more than three decades. Mould describes “Keep Looping” as a snarling response to the unease around AI, technology, and the constant churn of modern life, while Barbe calls it one of his favorites of the band’s new songs, pointing to the intensity of the main riff and the lift of the bridge.

Sugar will also return to the U.S. this summer and fall on the Love You Even Still World Tour, beginning August 11 in Denver and running through October 24 in Athens, GA. A portion of each ticket sale will be donated to The Trevor Project.

Watch the visualizer for “Keep Looping” below.