Sugar was an influential American alternative rock trio (1992-1996, reunited 2025) fronted by Bob Mould (ex-Hüsker Dü) with bassist David Barbe and drummer Malcolm Travis, known for their melodic, cathartic power-pop sound on acclaimed albums like Copper Blue (1992) and File Under: Easy Listening (1994), featuring hits such as "If I Can't Change Your Mind" and "Helpless". After almost 30 years, the band made a triumphant return in 2025 with their acclaimed single 'House of Dead Memories'. Sugar has now returned with a new single titled "Long Live Love" as part of a 7" vinyl release of both singles se for release on May 1st via BMG. Influenced by Mould's blend of DJ influences, melodic guitar rock, and pop songwriting, the new single is a nostalgic yet innovative fusion of grinding guitar riffs and lush synth textures with big melodies and hooks that Sugar is known for. With the upcoming release of 'Long Live Love' and their 'Love You Even Still' 2026 World Tour, Sugar's reunion after three decades has sparked immense excitement among fans, reaffirming their status as trailblazers of the alternative rock genre.