SUGAR, the iconic alternative rock trio led by Bob Mould alongside bassist David Barbe and drummer Malcolm Travis, announce a second brand new single, 'Long Live Love', following their return last year. This single follows the widely acclaimed 'House of Dead Memories' and is part of their upcoming 'Love You Even Still' 2026 World Tour. The band, reunited after 30 years, showcases a sound that is both nostalgic and fresh, with 'Long Live Love' featuring grinding guitar riffs and resplendent synth textures. Mould reflects on the song's origins, noting it was penned in 2007 during the George W. Bush era, blending his DJ influences with pop songwriting. The single is accompanied by a punchy visual directed by Lee Gregory and will be released on a 7" vinyl alongside 'House of Dead Memories' on May 1st via BMG. The band's reunion has sparked excitement, with sold-out shows in New York and London, and they are set to embark on a world tour that includes multiple dates across North America and Europe. Mould expresses gratitude for the positive reception to their music and the opportunity to reconnect with fans.