Softcult
Ontario-based duo Softcult, comprised of twins Mercedes and Phoenix Arn-Horn, are making waves with their upcoming debut album 'When A Flower Doesn't Grow', set for release on January 30, 2026. Dive into their self-produced sonic universe that fuses grunge, shoegaze, and alt-rock elements, exploring themes of trauma and transformation with a raw and introspective approach. Drawing inspiration from the likes of grunge icons and alt-rock innovators, Softcult's music strikes a balance between intimacy and universality, solidifying their position as a dynamic force in the music landscape.
Releases
When A Flower Doesn't Grow
January 30, 2026Softcult's debut album 'When A Flower Doesn't Grow' is a profound exploration of trauma, rebirth, and societal dynamics, shaped by the Ontario-based twin duo's personal experiences. Through a blend of grunge, shoegaze, and alt-rock, the self-produced collection delivers an intimate yet universal sonic experience that resonates with themes of growth and self-reflection. With the lead single '16/25' confronting predatory behavior, Softcult showcases a fearless commitment to addressing important issues while carving out their unique sound in the alternative music landscape.